Ayrton appoints VGD Project as exclusive distributor for Latvia and Estonia

The company, project specialists with a reputation for investing only in the top technologies, then looked to extend its offering to include professional lighting and turned to Ayrton’s comprehensive product line to fulfil this promise: “Our goal is to represent only one manufacturer in each market segment,” explains VGD Project’s CEO, Igor Verkholat. “Only one brand and preferably the best! In this way we can be sure to supply a complete service for both the pro-audio and pro-lighting markets, and Ayrton fits into our philosophy very well.”

VGD Project will be distributing the entire Ayrton range of products and will concentrate its efforts on all sectors of the arts and performance, sporting, entertainment and rental markets.

“We formed VGD’s brand portfolio to cover all the needs of our customers and better develop our company,” confirms Natalia Petrukhina, VGD Project’s marketing manager. “This collaboration with Ayrton will allow us to promote our professional and business competences more effectively in the area of the Baltic States.”

“We are very much looking forward to this new working arrangement with VGD, and are excited at the prospect of developing a new market with the energy and expertise of this well-established and respected company,” says Ayrton’s Kseniia Igoshkina. 

About Ayrton
Ayrton is specialized in developing intelligent LED light products for Entertainment and Architectural applications.

Based south of Paris, France, the Ayrton Headquarters and Research & Development centre combine and organize the highest competence in engineering, software, electronics and optics, with the aim to create highly innovative fixtures.

Ayrton fixtures are created to answer any demanding installation and criteria, and are distributed through devoted and exclusive worldwide teams. Ayrton uses reliable, flexible and avant-garde technologies linked to innovative design, to provide Ayrton customers with a wide range of pioneer lighting solutions for installation in Stages, TV Studios, Show-venues and Architectural schemes.